7 Must Know LinkedIn Tactics to Promote Any Business

LinkedIn is a top-rated social platform with over more than 500 million users for lead generation. It is a platform where professionals network and do business online. LinkedIn is filled with professionals when compared to other social media platforms and a perfect medium to drive business awareness.

When it is professional social networking, LinkedIn is at the forefront of everyone’s mind. Let’s discuss the main aspects to build a perfect marketing strategy for business on LinkedIn. This guide gives you detailed knowledge on LinkedIn about:

• How to target the right audience to generate leads
• Establish your business with quality content
• Measure your performance and analyse your efforts
• Leverage LinkedIn Ads

Follow these 7 LinkedIn tactics to promote your business of any size and shape on LinkedIn. Create rich content and compelling business updates on LinkedIn and establish your brand as a leader in your industry.

1. Optimize your LinkedIn profile

LinkedIn company page serves as a valuable channel to communicate and engage within your community and like website; LinkedIn presence represents your brand. The main principles of profile optimization are:

• Consistency
• Accuracy
• Semantics

Profile image and banner: Make a good impression with your company logo. When people search for your company, the profile picture is the first thing they see.

Keywords in ‘About’ section: Write a compelling ‘About us’ description with relevant keywords to boost search traffic. Tell viewers everything they need to know about your company.

Fill out the required fields: Help people find your business website by including URL, Indicate your HQ country, Company size, and Key information about your Industry.

Career page: Strengthen your recruitment efforts by showing your company culture.

Give endorsements: Peer-to-peer endorsements are the most potent form of social proof.

2. Identify the target audience

LinkedIn groups have powerful community management features to get businessmen and women to connect with other industry professionals. Surround yourself with other like-minded professionals, join the right groups, and work with influencers who would also be interested in your brands. LinkedIn allows users to join up to 50 groups in your niche.

Advanced Search: The Advanced Search on LinkedIn gives an incredible way to identify the exact type of people. The advanced option in the ‘search people’ icon on LinkedIn header provides an excellent filter for narrowing down the search. You can filter your search by location, industry, profile language, current company, and much more.

The bigger network gives you a better chance of finding warm prospects. You can get the best leads from people who you are already connected at first, second, or third levels.

3. Publish valuable content

Share valuable content and engage users under targeted nature. Consistently post updates about your company, job openings, best practices, and thought leadership materials. Relevant and unique content matters more than the quantity of content.

Actively test various content updates and frequencies to determine what works best with your audience. The critical pieces of content that every business needs to follow to target audience on LinkedIn successfully.

• User-generated content :- Content from your target audience.
• Expert content :- Content from industry experts.
• Branded content :- Content from your business.

4. Showcase page

Showcase Pages are extensions of LinkedIn pages that highlight all aspects of your business and spotlights individual brands, business units, and initiatives. Create Showcase Page for specific country or region and geo-target your posts from your main page. Build followers base, join LinkedIn groups on your niche or industry, create community, and post regularly to establish your presence.

• Showcase pages are mainly used by Business to Business to generate leads.
• Target one customer section and provide information relevant to them.
• Spread more extensive information about your product or service to get more targeted leads.

5. Analyse your competitors

Analyse your competitors on LinkedIn and create a list of important metrics such as the number of followers, follower’s growth, social engagements, and much more that helps you understand how your business fares in comparison. The followers on your competitor’s page will more likely buy your products or services.

Identify what particular strategy works well for your competitors in the same niche and integrate those tactics into your LinkedIn marketing strategy.

6. Integrate Ads

LinkedIn Ads are an indispensable tool both for prospecting new leads and converting more lead to deal conversions. LinkedIn isn’t just for Business to Business companies, gives you an edge and a chance to connect with members. Non-profits, universities, and other organizations can use this ad platform for a specific purpose to achieve great success.

The most popular ad formats include:

• Sponsored Content- It has different formats: Image ads, video ads, and carousel ads. Promotes content and builds awareness at every stage of lead to deal conversion.
• Direct Sponsored Content- It does not appear on the organization page and sponsors on behalf of the company.
• Sponsored In-Mail- Sends a direct sponsored message to a user who is your target audience.
• Text Ads- Text Ads are the same as Google search ads. Text Ads are the right ad format, if you are running a quick campaign and also great for brand awareness.
• Dynamic Ads- Drives users to like your page. It leverages information from LinkedIn member profiles and can instantly generate leads.
• Lead Gen Forms- User does not have to leave LinkedIn to fill out a form.

7. Measure your analytics

Track your company page analytics to see if your strategy is working. You can track your metrics through in-app analytics on LinkedIn. Go to the company page and click the Manage page.

The vital analytics that you need to track are:

• Engagement :- How often audiences like, share, or comment on your posts.
• Conversions :- How often audiences are taking action. For example, signing up for newsletters or buying a product.
• Web Traffic : - How often the audiences are clicking to your website.

LinkedIn gives you the power to create your strategy for your business. Follow these useful strategies to post authentic and highly informational content that gives you the extra edge that your audiences are looking for. Try creative methods and analyse what works best and what needs improvement.

Author Bio: Lisa Resnick

A dedicated, detailed and capable research social media blog writer with six years of experience. Extensively published in social media marketing technologies, with related expertise in Digital Marketing. You can subscribe to my blog. If you would like to keep up to date with my posts, you can follow me on twitter.

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